Create a National Franchise Brand People Trust!
How A Rare, Yet Proven Approach To Franchise Marketing Can Thrust You To The TOP As a Franchise Industry Leader
It can be extremely frustrating and costly to establish credibility in a competitive and crowded franchising market. You want to attract high-ticket, qualified franchise buyers, but find yourself lumped together with every other franchise company that is trying to find the best buyers for their offering.
Your staff is being overwhelmed by calls from the franchise portals, your sly competitors or tire kickers with no money. Also, many of those so-called “leads” are being sold to virtually every franchise company that will pay. This creates a totally ineffective, non-professional environment for the buyer, as they already are being inundated with calls from franchising companies they’ve never even heard of. For the Franchisor, it is a huge waste of human resources, time and money and creates a questionable relationship right from the beginning with the rare person that does buy your franchise.
Here’s great news! We at Franchise To Grow eliminate all of that nonsense right from the beginning. Our seasoned franchise and public relations team has virtually centuries of combined experience in franchising, franchise development, franchise sales, franchise public relations and marketing . . . Without question, we’ve seen it all…So many companies claiming to be “Public Relations” expert, or, “Franchise Brokers” and they drain their clients of cash-flow with little or NO results!…
- someone selling Google AdWords or Pay per click that produces a lot of nothing much but very expensive clicks mostly coming from unqualified buyers, or possibly . . .
- some so-called franchise Brokers that just throw that $5,000 “ad fee” you pay them every month into the mix promoting your franchise along with all the others (of course they focus their attention to sales on the high fee franchisors since they are receiving a percentage of 25% -50% of the fee); or . . .
- you may even run into another franchisor, broker, or service provider who also claims to be a franchise sales “expert” and the last sale they’ve made in years is selling YOU on signing up for their brokerage services…The list goes on.
You get our point. In addition to being demoralizing, this can cause you to cut your rates, waste a ton of your time talking to clients that don’t even come close to meeting your profile, and lead to difficulty attracting those qualified franchise buyers that you really want and need.
But what if those qualified buyers and eager prospects came to you instead? That’s the point of using the power of the media, publicity and venues that puts and keeps YOU and YOUR company in the spotlight. When used for Franchising this approach is all set up just for you. It incorporates a complex, multifaceted, multi-media approach that includes publicity, personal branding, content marketing, social media, public relations, public speaking, and little-known secrets used by our most successful online and digital lead generation experts that specialize ONLY in franchising. Fact: When franchise buyers come to you… you ALWAYS win!
You already realize that if you tried to take on all those services listed in the paragraph above to even come close to accomplish all of those things on your own, you’d need to come up with a whole lot more upfront money and employ a very large and diverse staff.
When people come to you to buy your franchise . . . you are able to knock your franchise expansion program right out of the park. You will have people wondering why they had not heard of you before and many asking . . . “How do I get one of these?”
Best of all, you do not need a huge network of influential contacts, or years of being featured in the news media, and/or sales experience to leverage influencer marketing. All you need is valuable knowledge, some great media coverage and our media coaching support that shows you how to easily put the power of the media and publicity to work for you. We also share proven channels that most others in our industry do not even know about, nor do they know how to use them effectively.
Want Serious, Interested Buyers, screened to your exact franchise buyer profile? Read more
Our highly skilled media and marketing executive team includes experts in Public Relations, Journalism, Fact-Checking, Online Media, Digital and Traditional Media opportunities, Reputation Management, News Media, Social and Blog News interviews, Podcasts, Grand Openings and Charitable Events, along with many other Public Relations opportunities, while leveraging the seven pillars of authority marketing to grow your franchise brand and revenue – This activity is directed by our internal knowledge experts to – Land public speaking opportunities including podcasts, webinars, and in-person events to not only attract the most pre-qualified prospects – but to also ensure you authentically stand out, even in a competitive market.
Get out of your own way by also articulating your compelling success story through speaking engagements, social media, articles, podcasts, and videos.
Franchise To Grows’ Public Relations firm markets only those franchising clients we have developed to ensure your package meets the most stringent franchise requirements. Our mutual focus is helping our good franchising clients become great franchisors, attract pre-qualified prospects – Land public speaking opportunities including podcasts, webinars, and in-person events – to authentically stand out, even in a competitive market. We do this by advising franchise professionals on how to launch or scale their franchise expansion through all of the above massive exposure.
We also provide the media with the right talking points before every interview to get you the results you will come to expect from every interview. Our services include full client media coaching and tips on media etiquette and proper interview protocol. We incorporate many other proprietary tools and services that further enhance your results and how you may benefit tremendously from many of the other professional services included in our package that others in your industry don’t even know about.
When you’re ready to leverage the power of the media through speaking engagements, social media, articles, podcasts, and grow through franchising…call us today before your competition even finds out about us.
What Our Clients Say
We are amazed at the remarkable mix of community based publicity, social media and SEO you continue to accomplish for my medical practice! We are finally attracting our target client base. In addition to the great PR, we really appreciate the floating landing pages that keep us in front of our patients and community in such a positive way. I can’t thank your team enough for their hard work, dedication and most of all the impressive results achieved so quickly for our wellness center and medical practice.
I wanted to send you a letter of gratitude for the outstanding work your Franchise To Grow team of journalists and publicists have done on our behalf during our initial 3 weeks of retaining your firm. We especially appreciate the “hustle” by Shay in preparation for the Houston TX “Franchise Expo”. With your assistance, we were able to secure the interview with Kevin Price (Bloomberg News affiliate) and the Houston Biz Journal. Both were good solid interviews, and we have been able to build a UTUBE video link from the great Houston Chronicle “Price of Business” interview. As you know, we have forecasted to award a minimum of 10 Area Developers in the U.S. Market this year, and with this is a great start… and your help were are confident our sales forecasts can easily be met.
Wow! What an amazing Grand Opening celebration you created for my Area Development Franchise. In just a few weeks your team arranged for City Fathers, (including the Mayor) prominent business owners, celebrities, local dignitaries, with lots of media coverage and even a media press conference at the Area Chamber for this mega event. What a great way to launch my Orthodic Area Franchise. Already have several great investors asking about multiple franchises in my Master Area.
My relationship with Franchise To Grow has been an overwhelming success. Over the years I’ve worked with many PR agencies and professionals, but FTG brings a huge difference: big media exposure upfront. Often the first few months! Before, I always heard my media contact saying it is “in progress” but with Franchise To Grow I get immediate progress! I was shocked at the quality and depth of my representation. Time and again, when I spoke to the press or other media professionals, I was told that FTG presented my unique stress management and weight loss processes intelligently, with clarity and with extreme enthusiasm. FTG over and over again made my message compelling to top media professionals who then couldn’t wait to interview and write about me, or have me on their respective programs. My heart goes out to my team of PR Professionals who worked to clearly understand my message and then turned around and carried my message forth. My seminar and client business has exploded since my media exposure. The team also worked directly with me helping me to get the most out of each interview. If you are looking for results, not excuses, this is the team you want to align with. They will mentor and shepherd you through the sometimes-daunting world of media attention, helping you get the most out of each encounter which, working with the FTG team, there will be many! Again, many thanks for your dedication and excellent work.